• The Best Marketing Lessons U.S. Presidents Have Ever Taught Us

    The Best Marketing Lessons U.S. Presidents Have Ever Taught Us

    The Presidents have a lot of lessons to teach about PR and branding. Here are some of our favorite historical examples. U.S. Presidents have been managing their own brands long before the internet, or Twitter, or even the concept of marketing your brand existed. And dealing with the issues of an entire country can often […]
  • Skype and BMW Bring Productivity to Your Daily Commute

    Skype and BMW Bring Productivity to Your Daily Commute

    You spend a lot of time commuting—Don’t let this time go to waste! Skype and BMW want to help you be more productive while driving.   How much time do you spend behind the wheel each year? If you’re like the average American, you drive an incredible 290 hours annually! This is almost seven, 40-hour work weeks! […]
  • How to Use LinkedIn as a Powerful Branding Tool

    How to Use LinkedIn as a Powerful Branding Tool

    LinkedIn can be a powerful engagement and SEO tool — if you use it correctly. For B2B companies and growing businesses looking to expand their reach, LinkedIn is an often-underutilized platform: It’s not just about networking – it has tremendous brand-building potential. When making more complex decisions about purchasing products and services, buyers turn to […]
  • How Small Businesses Are Shifting IT Services Locally, and Why it Works

    How Small Businesses Are Shifting IT Services Locally, and Why it Works

    Boutique corporate outsourcing is on the rise: Here’s why that’s great news for small local companies. There’s an important, growing trend in the outsourcing industry: A move toward outsourcing locally by partnering with local firms that are specifically looking to support small and expanding businesses in the same community. This tends to make people feel […]
  • Distinguish Your Accounting Firm from the Competition through Cloud-Based Technology

    Distinguish Your Accounting Firm from the Competition through Cloud-Based Technology

    Pitching your accounting firm to clients doesn’t have to be boring. You can radically adjust your accounting firm’s image through new cloud-based technologies. Let’s face it: it’s difficult to make an accounting firm exciting. At best you can usually hope for “stable and trustworthy.” But when differentiating yourself from the competition, you really want a […]
  • Transform Your Business With The Right Technologies

    Transform Your Business With The Right Technologies

    There are three types of technologies that every business needs if they want to transform, grow, and achieve new levels of success.   Technology has been at the forefront of business development for decades. However, as technology has begun to advance more rapidly, so too has the need for nearly instantaneous business transformations. Across the […]
  • How Can You Use Predictive Analytics To Your Business Advantage?

    How Can You Use Predictive Analytics To Your Business Advantage?

    Predictive analytics can be used across enterprises to achieve a higher level of business success. Predictive analytics are drastically altering the way that business is conducted. Organizations are using predictive analytics to make more insightful strategic decisions, measure human capital, and quantify growth decisions. In fact, when predictive analytics are incorporated into daily operations, businesses […]
  • What Does A CIOs Need To Know About Digital Transformation?

    What Does A CIOs Need To Know About Digital Transformation?

    CIOs need to take the lead on creating enterprise digital transformation that leverages the power of cloud-first solutions, such as Microsoft Office 365. Office 365 is one of the largest things to happen to business enterprises since the launch of Salesforce. With over 85 million users, Office 365 is a global force that is helping […]
  • What to Do If Your Company is Being Held Hostage by Ransomware

    What to Do If Your Company is Being Held Hostage by Ransomware

    Ransomware is a crippling, vicious attack with devastating consequences for corporations and small business owners alike. What steps should you take if your company is being held hostage by ransomware? Ransomware has become a global threat, attacking some of the world’s largest companies, including Merck, Federal Express and much more. Companies of all sizes are at […]
  • Canadian Government Looks for Balance Between Marketers and Individual Privacy

    Canadian Government Looks for Balance Between Marketers and Individual Privacy

    Non-compliance with Canada’s anti-spam legislation could cost businesses $10 million. Now legislators are seeking a balance between communication and spam. Canada is known by marketers to have some of the most comprehensive anti-spam laws in the world, making it challenging to safely navigate communication that is sent in connection with “commercial activity”. However, those regulations […]
  • Held Hostage: Properly Handling Ransomware Attacks

    Held Hostage: Properly Handling Ransomware Attacks

    Unless you happen to be a cyber criminal, ransomware is bad news. So for the rest of us who might have a run in with a cyber criminal who uses ransomware as a method for extortion, it’s important to know what to do and how to handle such situations. Thankfully, we’re going to provide such […]
  • Driving Digital Transformation with SaaS

    Driving Digital Transformation with SaaS

    Flexibility, change, action — defining the value of SaaS in today’s economy is impossible to overstate. Organizations need to be able to turn on a dime to meet shifting customer requirements. Business leaders have noted that XaaS (Anything-as-a-Service) is more than just a technology shift, it’s truly a mindset for today’s individuals who expect everything […]